Writing and talks

If you can't explain the change in three sentences to a customer, the spec isn't done yet.

Twelve mornings next to dispatchers changed how I plan. A 20-minute talk about watching people work.

One call a week, the same 30 minutes, notes in one place. The boring setup that keeps it going.

How we moved from seats to usage-based pricing at Parcelwise, and why we called the 40 biggest customers first.